a voice crying out in the wilderness
this is my contribution to memetics for today:would everyone PLEASE stop writing copy that goes:
"it's about _____. it's about _______. it's about ________." etc. etc. ad nauseam.
if i hear or read or see ONE MORE advertisement, article, review, political slogan, speech, prospectus, or even conversational mention containing the "it's about ______" gambit, I WILL PERSONALLY SEE TO IT THAT THE MULTI-TIPPED PERSHING MISSILES ARE LAUNCHED AND THE ENTIRE SURFACE OF THE EARTH TURNED INTO A GIANT PARKING LOT.
i mean it.
really.
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