Wednesday, July 14, 2004

who doesn't like a little chocolate-dipped banana now and then?

i was having one of those aimless fantasies today, this one inspired by a furtive hershey bar enjoyed in the heat of my airconditionless office with lots of windows.

i wondered what it would be like to be a hapless lower tier ad executive working the hershey's account. you have no knowledge of popular culture or slang. you spend hundreds of thousands of dollars on a tv spot that jingles, "take a sweet trip down the hershey highway!" of course the BOD, CEO etc. have absolutely no clue. they're a bunch of gray haired suits. the only person who knows what's going on is the homophobic IT guy, who is snickering behind his hand, waiting to see who gets fired in disgrace first.

but for those few fleeting moments of sweet ignorance, you even sing it to yourself on the subway..."mmm mmm, take a sweet trip...yeah...what a great marketing plan! i'm going to make junior partner by the end of the month!"

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